Aveda’s “Smooth Infusion Naturally Straight” progressively loosens curls with every use so your hair becomes straighter morning after morning, and stays that way day after day. As you straighten your hair, the lightweight creme’s unique plant fibers attach to the hair and hold your straight style in place, while a humidity barrier of organic tapioca starch, organic aloe, and maize fend off frizz in the most humid environments. The more you use it, the easier it is to create your straight look, allowing you to spend less time styling each day.
All of the products in the Smooth Infusion line contain babassu oil, often referred to as coconut oil’s cousin. It is a lighter-weight emollient that improves elasticity with extreme penetrating moisture. Additionally, they are all plant-infused with blends of organic aloe, maize, and guar bean that all work to create a smooth surface and prevent frizzing on straight styles. This line is specifically designed for straightening wavy, curly, and coily textures. They work well with colored hair as well. Because the ingredients are mostly plant-derived, they do not permanently modify the hair’s natural bonds or curl pattern. Each product is formulated with tapioca starch and maize, which help block humidity and smooth the cuticle to reduce frizz.
I love that these products are made to moisturize, but with light-weight, concentrated formulas. That means the hair won’t be heavy or greasy, and you don’t have to use a lot of it to get the desired results. Another thing I love is the smell! This line has a blend of sandalwood, mixed with rose, and a fresh citrus-floral blend that is noticeable, but not overbearing, and definitely holds true to Aveda’s principles of botanical, therapeutic, green-science beauty products.
